DESIGNER ROHIT VERMA’S NEW COLLECTION INSPIRED BY SINDOOR KHELA AS A PART OF #NOCONDITIONSAPPLY INITIATIVE coverage by True Lies Media
“Fashion speaks a universal language and it is a great tool to take this initiative forward” says Designer Rohit Verma
Designer Rohit Verma spotlights acid attack victims, single, divorcee, widow, transgender, sex worker, lesbian for his new collection inspired by the bengali festival ‘Sindoor Khela” as a part of #NoConditionsApply initiative by Times of India. His collection aims to empower women to challenge norms that lead to unfair traditions imposed on them for the last 400 years.
Rohit’s collection is a celebration to their oneness, standing together, proud together. The color palette of the collection revolves around whites & reds. He has used different fabrics like- Tussar Silk, hand woven fabrics.
When asked about his new collection in helping to eradicate social atrocities against women, he said “The clothes will make them feel powerful not powerless. Usage of red & white in my collection signifies power. My collection will boost the confidence of these women to make the world their & look good while doing that’
“In the span of my career, I have had the opportunity to meet and work with some incredibly strong individuals — many of them women. It is unfortunate that a section of society is out casted by the society. It is time that they proclaim their rightful place in the society”
About #NoConditionsApply campaign-
The #NoConditionsApply campaign by The Times of India took the country by storm in 2018 Durga Puja when it challenged a 400-year-old tradition of Sindoor Khela. The movement began in Kolkata where women from across the socio-economic background, irrespective of their gender, marital status, smeared each other with vermilion (sindoor), and broke the patriarchal symbol of marriage. The powerful dots became the symbol of sisterhood